Change the Game TogetHER
Growth x Women's Sports is the first in a series of new Hashtag Sports LIVE events debuting this year showcasing the crossover power of sports x entertainment's hottest growth areas.
This two-day virtual event on April 21-22 will host top brand marketers, 100's of content executives, and high-profile athletes all sharing ways to grow visibility, increase sponsorship spend, and thus create new opportunities for fans to connect and engage with women’s sports teams, leagues, and female athletes.
Meet Our Speakers
Las Vegas Aces
2020 WNBA MVP
Talent & Lead Platform Strategist
VP Global Sponsorship Strategy
Sports Content Partnerships
2019 WNBA Rookie of the Year
AVP, Sponsorships & Experiential Marketing
CEO & Founder
CEO & Founder
VP, Social Responsibility
North America General Merchandising Manager, Women’s Apparel & Footwear
Sr. Director, Sports & Entertainment
Nadine Karp McHugh
Olympian & Founder, MommiNation
EVP, The Collective
Former International Hockey Athlete
Former Pro Athlete and Entrepreneur
Dr. Deborah Stroman
Former NCAA Div 1 Basketball Athlete and Pro Agent
Founder & President
Executive Director, Women's Initiatives
Cleveland Cavaliers Sideline Reporter & WNBA Reporter
First Female NFL Coach
DAY 1 - WEDNESDAY, APRIL 21, 2021
The Fan Project Live: Women’s Sports Leaving Money On The Table
Technology and innovation are reshaping the sports landscape, and the industry at large needs to rethink how we invest in women’s sports. The Sports Innovation Lab is leading a ground-breaking research project called The Fan Project that is dedicated to accelerating investment in women’s sports. The Fan Project is using the power of fan social media data to highlight the untapped business potential of women’s sports and create a report to show that investing in women’s sports is more than the right thing to do- it’s a savvy business decision. Learn more about The Fan Project, and join the movement here.
- Jen Welter, First Female NFL Coach
- Sanya Richards-Ross, Olympian
- Megan Perry, Sports Innovation Lab
Athletes in Action: The Importance of Community Engagement
No sports league has been more essential to the social justice movement than the WNBA. While in 2020, this took the form of athletes in action on the national television stage, the momentum of the movement began long before through the power of engaged communities—local communities, the league community and an unrivaled online community. Join us as we discuss how athletes are amplifying social causes in 2021 through conversation, community interaction and a cultural presence, and explore how and why the athletes of the W continue to lead the way.
- Kelsey Taylor, Twitter
- LaDondra Wilson, Dallas Wings
- Kim Adams, Basketball Analyst & Reporter
Making Gains: Raising Visibility of Women in Sports, Media & Culture
This group of industry veterans will discuss their individual and collective efforts to raise the visibility for women through marketing, partnerships and content. Leveraging brands, talent, properties, academia and media, we will dive into how these leaders are driving the equity agenda and making measurable change for women in sports – as consumers, fans, industry executives and athletes.
- Chloe Pavlech, TOGETHXR
- Shiz Suzuki, AT&T
- Nadine McHugh, Association of National Advertisers
- Thayer Lavielle, Wasserman
[Workshop] Preparing for the NIL Era: The Power of Female Athletes Across Social & Content in College Athletics
As the next class of Gen Z student-athletes enters college, they are bringing friends, fans and more to campus via social media, and often, female athletes have more social reach than their male counterparts. Learn how and why the structure of your staff can directly impact content creation, athlete accessibility, and department-wide revenue and engagement growth, and hear how Duke WBB has driven record video views over the past twelve months.
- Selena Castillo, Duke WBB
Don’t Be Late to the Party: Where & How to Support Women’s Sports Right Now
Women’s sports fandom is soaring, but how do you make a business case to jump in when numbers aren't 1:1 with traditional sports sponsorship? Learn how brands already in the game forge partnerships with both leagues and athletes to drive unmatched engagement, measure sponsorship success, and generate ROI.
- Kristen Gambetta, Rakuten
- Kirta Carroll, Foot Locker
- Monica Mody, Budweiser
- Andrew Cohen, Visa
- Ilana Taub, Golden Tree PR
Growing Media Coverage of Women's Sports
Featured Panel presented with Just Women's Sports
Learn how this group of powerful women, including the reigning WNBA MVP, 2019 Rookie of the Year, and founder of new platform Just Women's Sports are growing media coverage of the women's game, and hear why the two bright young athletes are dabbling in content creation with their own podcast, Tea with A & Phee.
- A'ja Wilson, 2020 WNBA MVP
- Napheesa Collier, 2019 WNBA Rookie of the Year
- Haley Rosen, Just Women's Sports
- Angel Gray, Sideline Reporter
DAY 2 - THURSDAY, APRIL 22, 2021
HighlightHER: What's Working and What's Next
This is the time. The trajectory of women sports is skyrocketing. Advertising interest is at an all time high. Original content is pushing the limits. Female athletes are breaking records. This is no longer a question of when to pay attention and invest. We will show you what's working, what's resonating, what's driving dollars in the fastest female sports Instagram account @ HighlightHER. Learn from the team on how they approach content, the surprising breakdown of their audience demographics, and how they see the media world covering women's sports and teams now and into the future.
- Ari Chambers, HighlightHER
- Felicia Kelley, HighlightHER
- Erin Kane, Clarion Agency
[Case Study] Mad Love: A Movement to Rally Around Female Athletes
Even with historical participation rates for female athletes in this year's Olympics (48.8%), these women still face inequality regarding their recognition, pay, and media attention compared to their male counterparts. Leading up to the Tokyo 2020 Olympic Games, Canada Basketball collaborated with creative agency Sid Lee to launch Mad Love, a movement to rally Canadians around female athletes in basketball and beyond. Ève Rémillard-Larose, Managing Partner of Sid Lee in Toronto, will present this powerful, bold and emotionally impactful campaign inspired by letters and stories from Canada’s Senior Women’s National Team that highlights how everyone has their role to play in changing these trends.
- Ève Rémillard-Larose, Sid Lee
We Are All Athletes: The Time for Solutions is Now
Join us as we create a open space to discuss solutions for the discrepancies between women and men in sports. How can such imbalance be still omnipresent in media coverage, salaries, and even social acceptance of the simple concept that WE ARE ALL ATHLETES? Can we think of a new sports ecosystem where everyone is part of the solution? Join us for a unique and interactive roundtable discussion.
- Dominique Soucy, PürInstinct
- Megan Reyes, Blue Wire Podcasts
- Dorian Branch, Pro Agent & Former Athlete
- Bianca Shea, Former Hockey Athlete
- Michael Penfield, Stradivarius Consulting
- Ari Chambers, HighlightHER
- Natalie Allport, Former Athlete
- Adam Phillips, AthletesInnovate!
- Odessa Jenkins, WNFC
- Dr Deborah Stroman, UNC-Chapel Hill
Featured Interview: Allison Galer
Allison Galer is the founder and president of Disrupt The Game, a WNBA and broadcast agency she launched at 22, which represents clients including Lisa Leslie, Chiney Ogwumike, Liz Cambage and Chelsea Gray. Hear why the agency is built for women by women, how she's changing the narrative around women's sports, and what it will take to keep growing the game at a rapid pace.
- Allison Galer, Disrupt The Game
- Caroline Fitzgerald, GOALS Sports
GROWTH x WOMEN'S SPORTS
Two days, Top CMOs, 100s of content execs, and dozens of athletes. Sharing ways to grow sponsorship, revenue & visibility and create new engagement opportunities for fans to connect with women’s sports leagues, teams, and athletes.
April 21-22, 2021 (Virtual)
TRANSFORMING THE NEXT DECADE
Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.
From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.