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JULY 26, 2021 - VIRTUAL EVENT

NIL x ATHLETE BRAND

Together with INFLCR

REGISTER NOW

Limited Seats Available

JULY 26, 2021 - VIRTUAL EVENT

NIL x ATHLETE BRAND

Together withinflcr

 

REGISTER NOW

Limited Seats Available

A New Era Is Here

Amateur, college, and pro. This virtual event will focus on the evolving athlete media & social influencer landscape as major Name, Image, Likeness (NIL) rule changes in NCAA college sports are here. Join top athletes, athletic directors, brand marketers, and sponsors as we explore the latest monetization opportunities for the modern athlete of all levels.

JOIN THE BEST AND BRIGHTEST

Meet Our Speakers

Paige Diggs - Updated-1

Paige Diggs

Director, 5th Quarter Program

West Virginia Football

Jim Cavale

Jim Cavale

Founder & CEO

INFLCR

Derrian Gobourne

Derrian Gobourne

National Champion

Auburn Gymnastics

Selena Castillo-1

Selena Castillo

Creative Director

Duke Women's Basketball

nick-marquez

Nick Marquez

Sports Partnerships

Facebook

Buddy Boeheim-1

Buddy Boeheim

amanda-samaan

Amanda Samaan

Founder

Revolver PR

Steve Scebelo

Steve Scebelo

President

NFL Players Inc.

Joe Caporoso 2

Joe Caporoso

EVP of Content & Brand Platforms

Team Whistle

Lucas Coley

Lucas Coley

Redshirt Freshman Quarterback 

Arkansas Razorbacks

Malaika Underwood

Malaika Underwood

SVP, Licensing

OneTeam Partners

Darren Heitner-1

Darren Heitner

Founder

Heitner Legal

Cameron Lynch

Cameron Lynch

Former Tampa Bay Buccaneers Linebacker, Founder & CEO 

HeartWork Media

Rich Calacci

Rich Calacci

Chief Revenue Officer

Overtime Elite

Alicia Jessop

Alicia Jessop

Contributor

The Athletic

David Herman

David Herman

Senior Sports Partner Manager

Twitter

marc jordan

Marc Jordan

Manager, NIL Strategy

Teamworks

Bryce Adams

Bryce Adams

Director, Brand Partnerships

Captiv8

Screen Shot 2021-07-23 at 3.07.16 PM

Ian Wishingrad

Co-Founder

Three Wishes Cereal

Sarah Goforth

Sarah Goforth

Executive Director, Office of Entrepreneurship & Innovation 

University of Arkansas

AJ Ferrari-1

AJ Ferrari

National Champion

Oklahoma State Wrestling

Josh Delander

Josh Delander

Director, Brand Strategy

INFLCR

IMG_7255

Vicente Fernandez

Co-Founder & CEO

SportsManias

Zack Weiner

Zack Weiner

Founder

Overtime

Terry Prentice

Terry Prentice

Senior Associate AD - Athlete Brand Development

University of Arkansas

Brandee Britt

Brandee Britt

Assistant Director, Marketing

University of Iowa

Warsop_Mark_Panini America

Mark Warsop

Joe Thomas Headshot

Joe Thomas

Analyst & Former NFL Athlete

NFL Network

Austin Pomerantz

Austin Pomerantz

danielle berman

Danielle Berman

Founder & CEO

Tackle What's Next

Chris Bernard

Chris Bernard

SVP, Athlete Marketing & Development

The Players' Tribune

Morgan Leigh Oldham

Morgan Leigh Oldham

Junior, All-Around

Auburn Gymnastics

Alex Stone

Alex Stone

CEO

CoachUp

Drew Butler

Drew Butler

VP of College

Icon Source

MONDAY, JULY 26, 2021

11:00 - 11:10AM

Opening Words

11:10 - 11:40AM

Early Insights & Advice From Student-Athletes

presented with INFLCR

Join us for this unique opportunity to hear directly from student-athletes as they share their early experience in NIL, how they're making an impact, and how their peers can get involved.

  • Jim Cavale, INFLCR
  • TBA

 

11:45 - 12:15PM

Reimagining College Athletics Through Digital Likeness

presented with Sportsmanias

As student-athletes grow their personal brands under new NIL rules, their digital footprint will soon begin to look different than before. Opportunities to leverage their own likeness for profit and engagement doesn't stop and start with sponsored video content or social posts. Learn how animated emojis, augmented reality effects and more will play a role in reimagining athlete digital likenesses, and hear from one of the nascent space's foremost legal minds on what to expect next as NIL expands.

  • Darren Heitner, Heitner Legal
  • Vicente Fernandez, Sportsmanias
  • Danielle Berman, Tackle What's Next

 

12:20 - 12:50PM

Monetizing the Athlete Brand: From Athletes to Agencies and Brands, What You Need to Know

presented with Revolver Sports

Description coming soon.

  • Cameron Lynch, HeartWork Media & Former NFL Athlete
  • Amanda Samaan, Revolver PR

 

12:55 - 1:25PM

The Collective Power of NIL

presented with NFLPA

Description coming soon.

  • Malaika Underwood, OneTeam Partners
  • Steve Scebelo, NFL Players Inc.
  • Mark Warsop, Panini America.
  • Joe. Thomas, NFL Network Analyst & Former NFL athlete

 

1:30 - 2:00PM

NIL Monetization: Ways Athletes Can Get Early Wins

presented with INFLCR

Description coming soon.

  • Josh Delander, INFLCR
  • TBA

 

2:05 - 2:35PM

Opening the Market: How Athletes Are Monetizing Video

The opportunity to leverage platforms to increase brand engagement and partnerships is at an all-time high. Athletes can now freely monetize content across multiple social video and engagement platforms. A group of experts from wide-ranging digital platforms and media companies will assess how exactly college athletes are benefiting from digital content already and what trends in video distribution & monetization may be next for athletes.

  • Joe Caporoso, Team Whistle
  • David Herman, Twitter
  • Alicia Jessop, The Athletic
  • Nick Marquez, Facebook

 

2:40 - 3:10PM

A Flagship Case Study: How Captiv8 Partnered with The University of Arkansas to Educate & Empower College Athletes in the NIL Era

presented with Captiv8

Learn how Captiv8 successfully partnered with the University of Arkansas for their flagship program aimed to prepare and empower collegiate athletes to capitalize off of the NCAA's Name, Image & Likeness Legislation. In this discussion, we'll learn how Captiv8 Collegiate created a scalable curriculum built from the ground up through data and insights to provide collegiate athletes with the tools they need to navigate the world of influencer marketing. Through traditional and entrepreneurial education methods, the University of Arkansas students learned about the fundamentals of influencer marketing, the creator economy, and navigating for the future!

  • Lucas Coley, Arkansas Razorbacks
  • Sarah Goforth, University of Arkansas
  • Bryce Adams, Captiv8
  • Terry Prentice, University of Arkansas
  • Danielle Berman, Tackle What's Next

 

3:15 - 3:45PM

Taking Control: A New Pathway for Athletes Future

As the NCAA is figuring out how to best support NIL for their athletes, Overtime is developing its own route for athletes to profit and participate in revenue from use of their name, image and likeness, including through sales of custom jerseys, trading cards, video games, NFTs and more. In this panel, FOX Sports Personality Kevin Wildes will moderate a panel with Overtime President and Co-Founder, Zack Weiner and Overtime Chief Revenue Officer, Rich Calacci, as they discuss Overtime's new league, why it's important for athletes to take control of their own NIL and careers, and what the future path of going pro may look like.

  • Rich Calacci, Overtime
  • Zack Weiner, Overtime
  • Kevin Wildes, Fox Sports

 

3:50 - 4:20PM

Value of the Fan

presented with INFLCR

This panel will discuss the value that collegiate brands can bring to NIL. Combining resources and strategy will help athletes grow their social media presence in conjunction with their collegiate brand and related fanbase.

  • Paige Diggs, WVU Football
  • Brandee Britt, Iowa Athletics
  • Selena Castillo, Duke WBB
  • Marc Jordan, Teamworks

 

REGISTER NOW

NIL x ATHLETE BRAND

Amateur, college, and pro. This virtual event will focus on the evolving athlete media, & social influencer landscape as big NIL rule changes are here. Join as top athletes, Athletic Directors and advertisers explore the latest money-making trends.

July 26, 2021 (Virtual)

TRANSFORMING THE NEXT DECADE


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From unparalleled experiences like our annual festival and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives like Creators of Color inspired by the Engagement Academy of Sports x Entertainment, Hashtag Sports is leading the dialogue and development of a sports entertainment ecosystem powered by contentculture, and purpose.

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