A New Era Is Here
Amateur, college, and pro. This virtual event will focus on the evolving athlete media & social influencer landscape as major Name, Image, Likeness (NIL) rule changes in NCAA college sports are here. Join top athletes, athletic directors, brand marketers, and sponsors as we explore the latest monetization opportunities for the modern athlete of all levels.
Meet Our Speakers
Paige Diggs
Director, 5th Quarter Program
Jim Cavale
Founder & CEO
Derrian Gobourne
National Champion
Selena Castillo
Creative Director
Nick Marquez
Sports Partnerships
Buddy Boeheim
Senior Guard
Amanda Samaan
Founder
Steve Scebelo
President
Joe Caporoso
EVP of Content & Brand Platforms
Lucas Coley
Redshirt Freshman Quarterback
Malaika Underwood
SVP, Licensing
Darren Heitner
Founder
Cameron Lynch
Former Tampa Bay Buccaneers Linebacker, Founder & CEO
Rich Calacci
Chief Revenue Officer
Alicia Jessop
Contributor
David Herman
Senior Sports Partner Manager
Marc Jordan
Manager, NIL Strategy
Bryce Adams
Director, Brand Partnerships
Ian Wishingrad
Co-Founder
Sarah Goforth
Executive Director, Office of Entrepreneurship & Innovation
AJ Ferrari
National Champion
Josh Delander
Director, Brand Strategy
Vicente Fernandez
Co-Founder & CEO
Zack Weiner
Founder
Terry Prentice
Senior Associate AD - Athlete Brand Development
Brandee Britt
Assistant Director, Marketing
Mark Warsop
CEO
Joe Thomas
Analyst & Former NFL Athlete
Drew Butler
VP of College
Danielle Berman
Founder & CEO
Chris Bernard
SVP, Athlete Marketing & Development
Morgan Leigh Oldham
Junior, All-Around
Alex Stone
CEO
Austin Pomerantz
MONDAY, JULY 26, 2021
Opening Words
Early Insights & Advice From Student-Athletes
presented with INFLCR
Join us for this unique opportunity to hear directly from student-athletes as they share their early experience in NIL, how they're making an impact, and how their peers can get involved.
- Jim Cavale, INFLCR
- Derrian Gobourne, Auburn Gymnastics
- Morgan Leigh Oldham, Auburn Gymnastics
- AJ Ferrari, Oklahoma State Wrestling
- Buddy Boeheim, Syracuse Men's Basketball
Reimagining College Athletics Through Digital Likeness
presented with Sportsmanias
As student-athletes grow their personal brands under new NIL rules, their digital footprint will soon begin to look different than before. Opportunities to leverage their own likeness for profit and engagement doesn't stop and start with sponsored video content or social posts. Learn how animated emojis, augmented reality effects and more will play a role in reimagining athlete digital likenesses, and hear from one of the nascent space's foremost legal minds on what to expect next as NIL expands.
- Darren Heitner, Heitner Legal
- Vicente Fernandez, Sportsmanias
- Danielle Berman, Tackle What's Next
Monetizing the Athlete Brand: From Athletes to Agencies and Brands, What You Need to Know
presented with Revolver Sports
Join Amanda Samaan of Revolver Sports PR and former NFL athlete Cameron Lynch of HeartWork Media to learn what you should know, what you should do now, and how to leverage the current resources that available to build an authentic athlete brand in the backdrop of the new NCAA college sports NIL era.
- Cameron Lynch, HeartWork Media & Former NFL Athlete
- Amanda Samaan, Revolver Sports PR
The Collective Power of NIL
presented with NFLPA
Athlete empowerment is defining this new era in sports, where both professional and college athletes are profiting from their NIL and benefiting from group rights. The evolving nature of the NIL landscape is also propagating deeper engagement and innovative partnerships. Hear from leaders in group licensing from the player and brand perspective as they discuss how to maximize the collective value of all athletes.
- Malaika Underwood, OneTeam Partners
- Steve Scebelo, NFL Players Inc.
- Mark Warsop, Panini America.
- Joe. Thomas, NFL Network Analyst & Former NFL athlete
NIL Monetization: Ways Athletes Can Get Early Wins
presented with INFLCR
Hear from innovators from four of the hottest technology companies leading the way on NIL so far as they share top trends, challenges and predictions for the months ahead.
- Josh Delander, INFLCR
- Alex Stone, CoachUp
- Austin Pomerantz, The Players Trunk
- Drew Butler, Icon Source
Opening the Market: How Athletes Are Monetizing Video
The opportunity to leverage platforms to increase brand engagement and partnerships is at an all-time high. Athletes can now freely monetize content across multiple social video and engagement platforms. A group of experts from wide-ranging digital platforms and media companies will assess how exactly college athletes are benefiting from digital content already and what trends in video distribution & monetization may be next for athletes.
- Chris Bernard, The Players' Tribune
- Joe Caporoso, Team Whistle
- Nick Marquez, Facebook
- David Herman, Twitter
- Alicia Jessop, The Athletic
A Flagship Case Study: How Captiv8 Partnered with The University of Arkansas to Educate & Empower College Athletes in the NIL Era
presented with Captiv8
Learn how Captiv8 successfully partnered with the University of Arkansas for their flagship program aimed to prepare and empower collegiate athletes to capitalize off of the NCAA's Name, Image & Likeness Legislation. In this discussion, we'll learn how Captiv8 Collegiate created a scalable curriculum built from the ground up through data and insights to provide collegiate athletes with the tools they need to navigate the world of influencer marketing. Through traditional and entrepreneurial education methods, the University of Arkansas students learned about the fundamentals of influencer marketing, the creator economy, and navigating for the future!
- Lucas Coley, Arkansas Razorbacks
- Sarah Goforth, University of Arkansas
- Bryce Adams, Captiv8
- Terry Prentice, University of Arkansas
- Danielle Berman, Tackle What's Next
Taking Control: A New Pathway for Athletes Future
As the NCAA is figuring out how to best support NIL for their athletes, Overtime is developing its own route for athletes to profit and participate in revenue from use of their name, image and likeness, including through sales of custom jerseys, trading cards, video games, NFTs and more. In this panel, FOX Sports Personality Kevin Wildes will moderate a panel with Overtime President and Co-Founder, Zack Weiner and Overtime Chief Revenue Officer, Rich Calacci, as they discuss Overtime's new league, why it's important for athletes to take control of their own NIL and careers, and what the future path of going pro may look like.
- Rich Calacci, Overtime
- Zack Weiner, Overtime
- Kevin Wildes, Fox Sports
Value of the Fan
presented with INFLCR
This panel will discuss the value that collegiate brands can bring to NIL. Combining resources and strategy will help athletes grow their social media presence in conjunction with their collegiate brand and related fanbase.
- Paige Diggs, WVU Football
- Brandee Britt, Iowa Athletics
- Selena Castillo, Duke WBB
- Marc Jordan, Teamworks
REGISTER NOW
NIL x ATHLETE BRAND
Amateur, college, and pro. This virtual event will focus on the evolving athlete media, & social influencer landscape as big NIL rule changes are here. Join as top athletes, Athletic Directors and advertisers explore the latest money-making trends.
July 26, 2021 (Virtual)
BRANDS AT THE LIVE SERIES
TRANSFORMING THE NEXT DECADE
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