The NEXT Frontier of Fan Engagement
Following the success of the inaugural Sports Betting Media Summit at Hashtag Sports 2020, we’re excited to introduce Content x Sports Betting as a new, dedicated conference platform to our 2021 event lineup. Across two days this spring, the sports, betting, and media worlds will converge to discuss the North American fan.
Join teams, leagues, operators, and media companies in learning and sharing the insights and strategies needed to develop partnerships and revenue, create and monetize betting content, and prove critical ROI on engagement.
This unique, two-day conference on May 12-13, 2021 will be split into two tracks: the first day (Essentials for Practitioners) designed for mid-level practitioners eager to close their knowledge gap on sports betting basics, and the second day (Essentials for Executives) designed for executives seeking thought leadership, benchmarks, and best practices. Attendees may opt-in to and attend one or both tracks depending on their level of interest and existing expertise.
DAY 1 - MAY 12, 2021 (ESSENTIALS FOR PRACTITIONERS)
Opening words with Hashtag Sports co-founder & CEO Anthony Caponiti.
- Anthony Caponiti, Hashtag Sports
Sports Betting 101 & Refresher on Terms
Ok, you get it. The legalization of sports betting is a big deal—and it just keeps getting bigger. But when your co-workers talk about live bets, prop bets, parlays, and point spreads it sounds like a foreign language. And is this really going to affect your day job anyway? Get a refresher on the basics and grow your confidence to get in on the action.
- David Fucillo, Vox Media (DraftKings Nation)
Early Learnings in the Business of Sports Betting Content
Hear from leading voices in the content space regarding approaches to the sports betting category, early learnings from sports content brands and what the keys to success will be for affiliates and operators going forward. Topics will include why sports coverage is still the core experience; the importance of an inclusivity and diversity strategy to fuel growth; and what content is driving the highest ROI.
- Nando Di Fino, The Athletic
- Sean Bulvanoski, BetMGM
- Sarah Crennan, Yahoo Sports
- Ashley Docking, Host & Personality
The Betting Academy: Your Questions Answered (There Are No Stupid Questions)
Hear from Betting Academy Podcast host Gina Paradiso and Gaming Society founder Jaymee Messler (Think Robinhood for sports betting) on how they're helping make sports betting less intimidating and more accessible for all sports fans. The Betting Academy Podcast is a co-production between Gaming Society and the Extra Points Podcast Network that is hosted by Gina and NBA Champion Kendrick Perkins. Gina brings a fresh perspective to the sports betting industry as a longtime sports producer and fervent sports fan who is dipping a toe into betting on sports in real-time while Big Perk brings unique credibility as a 14-year NBA veteran. Fire away any questions you may have on the fundamentals or future of the sports betting space via an AMA with Jaymee and Gina at the end.
- Gina Paradiso, The Betting Academy
- Jaymee Messler, Gaming Society
- Dylan MacNamara, Gallery Media Group
Sports Betting Social Studies: Community, Culture and Storytelling
According to Nielsen Fan Insights, the number of fans using social media for sports news or content rose 83% from September 2019 to January 2021. As sports betting expanded into many states in this same period and continues to legalize in many more, it's no surprise that social platforms are a critical resource for operators and their partners to reach, entertain, and educate sports enthusiasts about today's betting ecosystem. Learn how leading media brands are building betting brands and portfolios, how to monetize original content with betting and non-betting advertisers, and hear what teams and properties can take away from this focus on community engagement and storytelling to ensure their fans are placing more informed wagers.
- Brian Verne, WAVE
- Joe Yanarella, Bleacher Report
- Andrew Brown, Betting on Content
Who’s Who and What’s Next: Understanding the Current Partnership Landscape
Designed for professionals of all levels in sales, marketing and revenue roles, this dynamic seminar will be led by industry consultant and CEO of Fifth Generation Sports, Chris Russo. This jam-packed hour will include offer an outline of the role different company types play in the sports betting landscape, share guest expert opinions, provide an overview of updates on Q1/Q2 2021 deals & trends, and highlight how you can capitalize on sports betting through new content initiatives and strategic partnerships.
- Chris Russo, Fifth Generation Sports
- Mike Dee, Audacy
- Joe Solosky, NASCAR
Featured Interview with Triller's Bonin Bough
Perhaps no brand or platform right now is tapping into the crossover of culture, content and sports better than Triller—and one of betting's biggest sports (boxing) sits right at the center of the action. Hear from one of marketing's foremost-award executives and current Chief Growth Officer Bonin Bough on how the short-form video app has transformed into a cinematic sports and entertainment experience through Triller Fight Club with the support of celebrities like Snoop Dogg and what role partners like DraftKings play in driving the platform forward.
- Bonin Bough, Triller
- Olivia Moody, BookIt Sports
DAY 2 - MAY 13, 2021 (ESSENTIALS FOR EXECS)
Opening words with Hashtag Sports co-founder & CEO Anthony Caponiti.
- Anthony Caponiti, Hashtag Sports
A Slice of the Pie: Monetizing Content for Sports, Brands and Publishers
As the legalisation of sports betting accelerates in the U.S., brands of all shapes and sizes have a chance to get in on the action. The worlds of sport, betting and media are rapidly converging, so revenue opportunities and monetizing content for sports betting will not be for only sportsbooks and casinos to enjoy. What’s needed for brands outside of the traditional betting space to make the most of these changes – and to stay ahead of the curve – is the right partners, the right tools, and the right execution.
- Curtis White, Genius Sports
- Judd Goldstein, FanHub
- Rob Simmelkjaer, Connecticut Lottery Corporation
The Parleh: What to Expect from Legalized Betting in Canada
As a bill legalizing single-game sports betting pushes through in Canada, hear from a panel of market experts on its $10 billion potential, how long it will take Canadian bettors to move to legal operators, how those seeking partnerships can navigate a highly concentrated sports media landscape, and why U.S. organizations should think twice about not having a Canadian strategy.
- Jordan Gnat, Playmaker Capital Inc.
- Amanda Brewer, Gamesys Group
- Steve McAllister, The Parleh
Keeping Up with Tech Innovation in Sports Betting
Three years following PASPA being overturned, technology is aiding in the adoption of sports betting in America by enhancing the experience of fans. Looking ahead, what will be the tech-related factors driving the next phase of growth as it relates to establishing and activating partnerships, turning more fans into bettors and generating revenue for all stakeholders within the sports betting ecosystem? Join this panel representing leaders in the sports betting and sports entertainment industries as they discuss the opportunities, innovations and solutions that will further accelerate the already significant momentum in the marketplace.
- Brian Josephs, Sportradar
- Bram Weinstein, Ampire Media
- Dan Pozner, NBC Sports
- Michael Hermalyn, DraftKings
Gen Z Bets Like No Generation Before
With the legalization of sports gambling nationwide well underway and total spend on sports betting seeing explosive growth, generational patterns amongst sports bettors have presented themselves within this budding industry. To younger generations, gambling is not taboo and is just another way for fans to have fun, be social, and “raise the stakes” of viewership. Learn how your organization can maximize retention and hyper-engagement and tap into social currency with a new wave of fans.
- Luke Beshar, Team Whistle
- Owen Leimbach, Tiny Horse
Just Wynn Baby: Podcasts and Pop Culture on the Strip
Earlier this year, one of Las Vegas' biggest hotels signed a partnership to bring a sports podcast studio to its lobby. Why is Wynn Resorts betting big on audio? How is WynnBet integrated into Blue Wire's advertiser lineup? What role with athletes, celebrities and influencers play in making the onsite studio a success? And what can other media companies and operators learn from this one-of-a-kind, storytelling-led partnership? Join us for a discussion like nothing you've heard before.
- Megan Reyes, Blue Wire Podcasts
- Kevin Jones, Blue Wire Podcasts
- Bobby Amerine, WynnBet
- David VanEgmond, Bettor Capital
Chalk Talk: Success in Revenue Strategies
Now three years into the U.S. betting revolution, which revenue strategies are paying off and how are businesses continuing to adapt to balance monetization with fan needs? Learn the favored revenue models of media companies and sports properties, and hear what's coming next in the business of betting.
- Chris Pirrone, USA Today Sports Media Group
- Pete Murray, PFL
- Jessica Berman, NLL
Driving Fan Engagement Through Sports Betting Partnerships
The past 18 months have brought a wave of sports betting media partnerships, including Penn National investing in Barstool, DraftKings acquiring VSiN, fuboTV and Sinclair Broadcasting joining forces with betting operators, and the teams and leagues announcing ground-breaking partnerships with bet-taking companies and tech suppliers. All this activity illustrates the power of sports betting to increase fan engagement, but also begs questions about the most valuable combinations within this rapidly growing industry. Where is the intersection of sports betting, revenue and distribution, and how will the industry players get to this sweet spot?
- Mike McCarthy, Marquee Sports Network
- Derek Van Nostran, VSiN
- Marc Anastasia, iHeartMedia
- Danielle Alvari, VSiN
BRANDS AT THE LIVE SERIES
Meet Our Speakers
Chief Growth Officer
Deputy Commissioner & EVP, Business Affairs
VP Digital Sport
Managing Director, Sports Betting
Co-Founder, Strategy & Innovation
Founder & CEO
Director of Media & In-App Host
USA Today Sports Media Group
Chairman of the Board
Head of Business Development
Sr. Director, Analytics & Strategy
PxP Voice, Washington Football Team
VP, Gamesys Group
SVP/GM, Sports Betting
Founder & CEO
Head of Sales
VP, Media and Marketing
VP, Talent Relations
Derek Van Nostran
Chief Marketing Officer
Director, Gambling Content
Nando Di Fino
Managing Director, Fantasy
VP of Strategic Partnerships
TV, Radio & Podcast Personality
CONTENT x SPORTS BETTING
Over two days, sports betting + media will converge to discuss the North American fan. Learn the insights and strategies needed to develop partnerships, create and monetize betting content, and drive critical revenue and engagement.
May 12-13, 2021 (Virtual)
TRANSFORMING THE NEXT DECADE
Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.
From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.