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VIRTUAL EVENT

ESPORTS x SPORTS

September 15 , 2021

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Limited Seats Available

The Crossover

The $1B Esports industry is deeply influencing fan engagement and represents the quintessential crossover of sports with culture and entertainment.

Learn how Gen-Z and Gen Alpha's fandom no longer exists in traditional silos and how competitive gaming will continue to force the entire sports x entertainment ecosystem to think progressively and authentically when engaging their fans—both as an audience and consumers.

Drive the Conversation

Join Us

This unique, two-day conference on May 12-13, 2021 will be split into two tracks: the first day (Essentials for Practitioners) designed for mid-level practitioners eager to close their knowledge gap on sports betting basics, and the second day (Essentials for Executives) designed for executives seeking thought leadership, benchmarks, and best practices. Attendees may opt-in to and attend one or both tracks depending on their level of interest and existing expertise.

DAY 1 - MAY 12, 2021 (ESSENTIALS FOR PRACTITIONERS)

11:50AM - 12:00PM ET

Opening Words

12:05PM - 1:00PM ET

Sports Betting 101 & Refresher on Terms

Topics

  • Overview of basic betting terms
  • History of sports betting in the United States as compared to UK
  • Size of the industry and importance of the opportunity right now
  • How sports betting will impact your day job

Format: Workshop/Seminar

1:05PM - 2:00PM ET

Betting Basics Answered: There Are No Stupid Questions

Topics

  • Two experts will answer questions mid-level professionals may be too embarrassed to ask their boss or admit they don’t understand

Format: AMA (Ask Me Anything)

2:05PM - 3:30PM ET

Case Studies in Content Creation

Topics

  • Examples of content strategies working well for teams, leagues, operators, media companies and more to engage fans through betting
  • Tips and tricks for creating and monetizing content
  • How to benchmark your betting content performance against the industry

Format: Presention and Panel Discussions

3:35PM - 4:30PM ET

Who’s Who and What’s What: Understanding the Current Partnership Landscape

Topics

  • Overview of sportsbook operators, data providers, and other company types
  • Which teams/properties have deals in place and which states are next to legalize
  • Insight in deals between operators & media companies + differences in structure

Format: Workshop/Seminar

DAY 2 - MAY 13, 2021 (ESSENTIALS FOR EXECS)

11:50AM - 12:00PM ET

Opening Words

12:05PM - 1:00PM ET

Keynote Interview

Topics

  • Industry outlook
  • The the next generations of fans
  • The Athlete's role

Format: Fireside Chat

1:05PM - 2:00PM ET

Betting’s Biggest Risk? Build Your Team for a New Era in Sports

Topics

  • Where to find talent when there are few with experience beyond the past 3 years
  • Working with content and marketing teams to ensure staff is knowledgeable and capable of executing activations in your sports betting agreements
  • Diversity & inclusion challenges in the combined gaming + sports spaces

Format: Panel Discussion

2:05PM - 3:00PM ET

Case Studies in Revenue Strategy

Topics

  • Examples of revenue strategies working well for teams, leagues, operators, media companies and more to engage fans through betting
  • Tips and tricks for monetizing content and forging revenue-minded partnerships

Format: Presentations

3:00PM - 4:15PM ET

Gen Z Bets Like No Generation Before

Topics

  • With the legalization of sports gambling nationwide well underway and total spend on sports gambling seeing explosive growth, generational patterns amongst sports bettors have presented themselves within this budding industry.

Format: Discusions + AMA

JOIN THE BEST AND BRIGHTEST

Meet Our Speakers

A'ja Wilson

Las Vegas Aces

2020 WNBA MVP 

Co-Host of Tea with A & Phee

Ari Chambers

Creator, HighlightHER

Bleacher Report

Jessica Robertson

Chief Content Officer

TOGETHXR

Andrew Cohen

VP Global Sponsorship Strategy

Visa

Kelsey Taylor

Sports Content Partnerships

Twitter

Napheesa Collier

Minnesota Lynx

2019 WNBA Rookie of the Year

Co-Host of Tea with A & Phee

Shiz Suzuki

AVP, Sponsorships

AT&T

Dominique Soucy

CEO & Founder

PürInstinct

Haley Rosen

CEO & Founder

Just Women's Sports

LaDondra Wilson

VP, Social Responsibility

Dallas Wings

Adam Phillips

Founder

AthletesInnovate!

Kirta Carroll

VP, Consumer Concepts, Women & Kids

Foot Locker

Monica Rustgi

VP, Marketing

Budweiser

Felicia Kelley

Director, HighlightHER

Bleacher Report

Kristen Gambetta

Sr. Director, Sports & Entertainment

Rakuten

Nadine McHugh

Thayer Lavielle

EVP, The Collective

Wasserman

Ilana Taub

Founder

Gold Tee PR

Dorian Branch

Former NCAA Div 1 Basketball Athlete and Pro Agent

Bianca Shea

Former International Hockey Athlete

Michael Penfield

Natalie Allport

Former Pro Athlete and Entrepreneur

Megan Reyes

Director, Communications

Blue Wire Podcasts

Erin Kane

Founder

Clarion Agency

Kim Adams

Basketball Analyst

Eve Remillard-Larose

Co-Managing Partner

Sid Lee

Angel Gray

Cleveland Cavaliers Sideline Reporter & WNBA Reporter

Fox Sports Cleveland

Allison Galer

Founder & President

Disrupt The Game

JOIN THE BEST AND BRIGHTEST

Past Speakers

Liz Loza

Fantasy Football Analyst

Yahoo Sports

Michael Daly

Sara Slane

Founder

Slane Advisory

Aubrey Levy

VP, Content & Marketing

theScore

Ishwara Glassman Chrein

Head of Sports Partnerships

Verizon Media

Doug Kezirian

Host, The Daily Wager

ESPN

REGISTER NOW

ESPORTS x SPORTS

The $1B esports industry is deeply influencing fan engagement and represents the quintessential crossover of sports with culture and entertainment. Learn how Gen-Z and Gen Alpha's fandom no longer exists in traditional silos.

September 15, 2021 (Virtual)

TRANSFORMING THE NEXT DECADE


Hashtag Sports® is the leading platform for media and marketing professionals and the next generation of creative talent across the converging sports and entertainment industries.

From unparalleled experiences like our annual conference and the Hashtag Sports Awards presented with Budweiser to inspirational digital content and mission-driven initiatives, Hashtag Sports is the benchmark for fan engagement and the go-to resource for the development of a new sports and entertainment ecosystem powered by digital media, content, culture, purpose, and technology.